Call it superficial-but when it comes to doing business, beauty and profit start on the outside. And that's precisely what the City of Raleigh had in mind when developing the Façade Rehabilitation Grant Program.
There's no denying it: First impressions really do count. What your customers and-more important-what your potential customers see when they look at your business from the street can make or break your relationship with them. But, with the expenses associated with growing any type of enterprise in today's marketplace, who can afford to worry about what the outside of a business looks like? With the help available from the City of Raleigh, you can.
Established in the 1980s to assist businesses and property owners in Raleigh's Downtown and older commercial districts, the Façade Grant Program has helped more than 100 businesses put a new "face" on the way they market their goods and services. Providing up to $10,000 in grant rebates for each project, this program makes it possible for businesses of any size to refurbish the exterior of existing buildings-restoring them to their former glory or reinventing them for exciting new directions.
How does the Façade Grant Program work?
For businesses located in Downtown, the University Village Pedestrian Business Overlay District or in one of the City's other Pedestrian Business Overlay Districts, funds for the exterior rehabilitation of existing buildings are available on a first-come, first-service basis once every 10 years.
What types of improvements qualify for funding?
Façade Grant funds are available for the following façade improvements:
Routine maintenance is NOT eligible for funding by the Façade Grant program.
How much funding am I eligible for?
For businesses located in the University Village Pedestrian Business Overlay District, grant rebates of up to $10,000 or 50% of exterior rehabilitation costs (whichever is less) are available.
For businesses in Downtown or in one of the other Pedestrian Business Overlay Districts, up to $5,000 or 50% of exterior rehabilitation costs (whichever is less) are available.
How do I qualify for a Façade Grant?
For those inside the University Village Pedestrian Business Overlay District, the following criteria must be met:
For other Pedestrian Business Overlay Districts, the criteria of the applicable streetscape plan for the area in which the business is located must be met.
For those in Downtown, applications will be reviewed based upon compliance with the Downtown Urban Design and Façade Grant Guidelines (Table DT-1) of the Downtown Element section of the City's 2030 Comprehensive Plan.
Are there other eligibility requirements?
In addition to the criteria previously mentioned, applicants for the Façade Grant Program must also meet the following requirements:
Who do I contact about the Façade Grant Program?
Carter Pettibone, AICP
Raleigh Urban Design Center
Department of City Planning
220 Fayetteville Street, Suite 200
Raleigh, NC 27601
919.996.4643 - Phone
Looking for a way to increase customer traffic, gain more exposure and build the brand for your business? Sure you are! And, with the City's Façade Grant Program, you can do all of these things without having to spend a hefty portion of your annual budget. Call today to find out how to get started!
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