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Chapter Three

108

needs and priorities assessment

The Importance-Unmet/Needs Matrix is a tool for assessing

the level of priority that should be placed on parks, recreation

and cultural resource facilities and recreation activities in the

City of Raleigh. Each of the facilities (

Table 58

) and activities

(

Table 59

) that were assessed in the survey were placed in one

of the following four quadrants:

Top Priorities

-

(higher unmet need and higher importance)

Items in this quadrant should be given the highest priority

for improvement. Respondents placed a high level of

importance on these items, and the unmet need rating is high.

Improvements to items in this quadrant will have positive

benefits for the highest number of City of Raleigh residents.

Special Needs

-

(higher unmet need and lower importance)

Respondents placed a lower level of importance on these

items, but the unmet need rating is relatively high. Items

in this quadrant should be given secondary priority for

improvement.

Opportunities for Improvements

-

(lower unmet need and

higher importance)

This quadrant shows where improvements

may be needed to serve the needs of residents. Respondents

placed a high level of importance on these items, but the unmet

need rating is relatively low. These items need continued

emphasis because the City of Raleigh is meeting the need of

the items that the community has deemed important.

Less Important

-

(lower unmet need and lower importance)

Items in this quadrant should receive the lowest priority

for improvement. Respondents placed a lower level of

importance on these items, and the unmet need rating is

relatively low.

The mail/telephone survey is the strongest, most accurate tool

available to determine needs of the general population and

will serve to cross-check results of the On-line Public Opinion

Survey. Significant findings include:

• Smaller neighborhood parks, dog parks, and outdoor

pools are the top priority facilities with the highest

level of unmet need;

• Lake-related activities, senior adults, performing arts

and adult sports are the top priorities activities with

the highest level of unmet need;

• Greenway trails and fitness/wellness are the top

facility type and activity that needs continued

emphasis in order to meet need and importance;

• An exceptionally high satisfaction rating for condition

and appearance of park and recreation facilities,

similar to results from the online survey;

• A majority of respondents use Wake County Parks

and Wake County Public School sites for recreation

in addition to the City of Raleigh park sites, similar to

the online survey results;

• The most significant reasons that prevented

respondents from using the City of Raleigh’s

facilities were a lack of knowledge of what is being

offered (32%) and security being insufficient (17%);

(significantly different results from the online survey);

lack of greenway connections (14%); and locations

being too far from their homes (13%);

• A high satisfaction rating for the quality of recreation

programs, similar to results from the online survey;

• The most important reasons for selecting to participate in

a recreation program were the affordability and location

of the facility, similar to the online survey results;

• The recreation activities with the highest level of

participation are; Nature, History and Museums,

Fitness and Wellness, Aquatics, and Family activities;

• Highest levels of satisfaction for services provided

by the Department were for customer assistance by

staff at facilities and availability of information about

programs/parks, similar to the online results;

• Highest level of priority by respondents was for more

emphasis on the ‘development of greenway trails and

connections close to my home,’ while the second

highest level of emphasis was for more emphasis on

the development of smaller ‘walk-to’ parks;

• The action respondents selected as the most willing

action they would fund to improve the parks, recreation

and cultural resources system is ‘Maintain existing parks,

recreation facilities and fields,’ similar to online results;

• Most respondents learn about City of Raleigh Parks

and Department programs and activities from

friends and neighbors (54%); by the Department’s

website (74%); and newspaper articles (41%), slightly

different results than from the online survey, which

had the Department’s website first, from friends

and neighbors second and the Department’s Parks/

Recreation Leisure Ledger third.

3.3.4 Summary of Findings

3.3.3 Importance/ Unmet Needs Matrices