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Chapter Three

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needs and priorities assessment

National averages have been developed for numerous

strategically important parks, recreation and cultural

resource planning and management issues including:

customer satisfaction and usage of parks and programs;

methods for receiving marketing information; reasons

that prevent members of households from using parks,

recreation and cultural resource facilities more often;

priority recreation programs; and unmet needs for

facilities and activities.

Results from household responses for the City of Raleigh

were compared to national benchmarks to gain further

strategic information. Following is a summary of all

tabular comparisons.

Notes:

• Only results which deviate beyond the margin of

error (+/- 3.5%) are typically shown.

• The following charts are color-coded to increase

legibility and do not display the positive or negative

implications of the corresponding results. For example,

numbers in brown are below national average, which is

not necessarily positive or negative. Only results that

deviate beyond the margin of error (+/- 3.5%) are shown.

• Benchmarking data contained in this report is

protected intellectual property. Any reproduction

of the benchmarking information in this report by

persons or organizations not directly affiliated with

the City of Raleigh is not authorized without written

consent from Leisure Vision.

Table 66

identifies peer comparisons for a series of

questions ranging from participation and visitation to

quality of programs and means of communication. In

general, residents of the City of Raleigh visit parks more

frequently than the national average and hold a slightly

higher view of the quality of parks, though results

are within the margin of error. Participation rates for

recreation programs is within themargin of error, however,

a slightly higher percentage of residents rate the quality

of programs good than fair when compared to national

averages.

Table 67

identifies the most important and top

ranked facilities and activities for which residents have

needs. Results in green highlight facilities or activities that

are higher than the national average, while results shown

in brown highlight results lower than national averages.

Table 68

identifies the level of satisfaction residents

receive from the overall Parks, Recreation and Cultural

Resources Department. Results indicate a slightly higher

‘very satisfied’ rating, with total results for ‘very satisfied,’

somewhat satisfied,’ and ‘neutral’ are within the margin of

error for this study.

Table 66. Citizen-to-Citizen Peer Comparison

Has your household visited a City/

County/Park District parks over

the past year?

National

Average Raleigh

Yes

72% 83%

No

28% 17%

How would you rate the quality of all the parks you have

visited

Excellent

32% 35%

Good

54% 55%

Fair

12% 10%

Poor

1% 0%

Don’t Know

1% 0%

Has your household participated in City/County/Park

District recreation programs during the past year?

Yes

31% 30%

No

69% 70%

How would you rate the quality of all the recreation

programs you have participated in?

Excellent

34% 35%

Good

53% 60%

Fair

9% 5%

Poor

2% 0%

Don’t Know

1% 0%

Ways respondents learn about recreation programs and

activities

From Friends and Neighbors

41% 56%

Parks and Recreation Website

27% 51%

Parks/Recreation Leisure Ledger

54% 34%

Television

10% 26%

Radio

9% 18%

School flyers/newsletter

17% 11%

Social Media (Twitter, Facebook)

6% 10%

Indicates a rate or result that is higher than the national benchmark

rate or result in excess of the margin-of-error of +/- 3.4%

Indicates a rate or result that is lower than the national benchmark rate

or result in excess of the margin-of-error of +/- 3.4%

3.4.2 Citizen-to-Citizen Comparison