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Needs and Priorities Assessment

119

needs and priorities assessment

W

hen compared to the City’s ETJ lifestyle percentages,

there are some noticeable differences. In the Five-Mile

Buffer, the percentage of “Enterprising Professionals”, “In

Styles,” “College Towns,” “Metropolitans,” and “Young

Restless” each decreased by a few percentage points.

On the other hand, the percentage of “Up and Coming

Families” increased by 1.9% and “Boomburbs” increased

by 3.6% with the expanded buffer. There are also two other

lifestyle profiles present in the top 10: “Suburban Splendor,”

and “Midland Crowds.” This result is not surprising, as

these lifestyle groups represent more typical suburban and

exurban preferences anddemographics, whereas the city’s

ETJ has higher concentrations of households with more

urban characteristics of the city’s core neighborhoods.

The Tapestry Lifestyle Segments were created primarily

as a tool for businesses to understand their geographic

markets. The Parks, Recreation and Cultural Resources

Department has traditionally served residents as

customers, which is why this type of analysis is a useful

tool in better understanding the Department’s customer

base. From the profiles created by Esri, general parks,

recreation and cultural resource needs can be identified

by national trends for each lifestyle profile (

Table 71

). The

top lifestyle segments for both analyses are highlighted in

green.

7

Esri. Tapestry Segmentation Reference Guide. Pg Online: http://

www.esri.com/library/brochures/pdfs/tapestry-segmentation.

pdf 14

Table 71.

Parks, Recreation and Cultural Resource Facilities Needs by Lifestyle Profiles

Lifestyle Segment

% of pop. in

City’s ETJ

% of pop. in 5

Mile Buffer

Typical Parks and Recreation Facilities Needs

Enterprising Professionals

18.0%

15.2%

Multi-purpose trails, swimming pools, Wi-Fi, sports fields

Up and Coming Families

11.9%

13.7%

Community parks, youth sports programs and fields, destination

parks

In-Style

6.4%

6.9%

Dog parks, fitness facilities, hiking trails, special events venues,

Wi-Fi

Boomburbs

6.3%

9.9%

Golf courses, tennis courts, Wi-Fi, multi-purpose trails, fitness

facilities

College Towns

5.3%

3.0%

Wi-Fi, community parks, biking trails, sports fields and programs

Metropolitans

5.0%

3.3%

Urban open spaces, special events, kayaking, trails, dog parks

Young and Restless

5.6%

4.5%

Wi-Fi, sports fields and programs, fitness facilities

Aspiring Young Families

5.6%

5.7%

Youth sports programs and facilities, basketball courts, neighbor-

hood parks

Metro Renters

4.5%

Walking paths, community centers, swimming pools

Industrious Urban Fringe

2.8%

Sports fields, basketball courts, neighborhood parks

Suburban Splendor

5.2%

Fitness facilities, multi-purpose trails, tennis courts, golf courses

Midland Crowd

2.5%

Fishing piers, event venues, boat launches

Source: Esri; Date: April 2013

3.5.2 Summary of Findings