needs and priorities assessment
This section includes an analysis of the City of Raleigh
Parks, Recreation and Cultural Resources Department’s
program and service offerings. This assessment offers a
detailed perspective of recreation programs and events
and helps to identify the strengths, weaknesses, and
opportunities for future program direction. It also assists
in identifying core programs, program gaps within the
community, and future program offerings for residents
based on community input and trends.
Program findings were based on comments from the
statistically valid Citizen Interest and Opinion Survey
results, public input process, a review of program
information, program assessment worksheets completed
by staff, and interviews and meetings with the staff. In
addition, marketing materials such as the Leisure Ledger
and the website were reviewed.
The content of this section is organized as follows:
• Household Survey Results Relating to Programs
• Current Program Assessment
As part of the Parks, Recreation and Cultural Resources
System Plan initiative, a Citizen Interest and Opinion
Survey was developed and administered by Leisure Vision.
The survey has relevancy to recreation program offerings.
Some of the highlights of the 2013 survey included:
• Ninety-five percent of households rated program
quality as excellent or good, which is excellent
performance compared to the national average of
88% based on Leisure Vision’s database of over one
million responses from across the country.
• Of the respondents, 42% were very satisfied, 31%
were somewhat satisfied, and 23% were neutral
with the customer service provided by staff at parks,
recreation and cultural resource facilities. Only 3%
of the respondents were somewhat dissatisfied or
• Thirty percent of households registered in programs
during the last year. This is somewhat lower than
the national average of 34%. This information is
derived from the Leisure Vision database of over 600
agencies and one (1) million responses nationally.
• Of the 30% of households that participate in
programs, 64% indicated that the affordable fees
charged for programs were a primary reason.
• Thirty-two percent of households indicated they do
not use the City of Raleigh’s parks, facilities, etc. more
often because they do not know what is being offered.
• Fifty-two percent of households use the City of
Raleigh Parks, Recreation and Cultural Resources
Department for programs and services, which is
a higher percentage than other similar providers
of recreation services in Raleigh. Other providers
included Wake County Parks, State and Federal
Parks, Wake County Public Schools, youth sports
associations, private fitness clubs, and churches.
• Only 33% of respondents learn about Parks,
Recreation and Cultural Resources Department
programs and activities from the Leisure Ledger
while 56% of respondents learn about department,
programs and activities from friends and neighbors.
In the Leisure Vision database, the national average
of households’ reliance on a program guide is
• Fifty percent of respondents indicated that they
learn about parks, recreation and cultural resources
department programs and activities from the website.
• The parks, recreation and cultural resource activities
in which households participate most often include:
nature; history and museums; fitness and wellness;
• Fifty-four percent of respondents indicated a need for
fitness and wellness activities, which will be explored
further during the Visioning chapter of this report.
Analyzing these results will help provide suggestions for
future programming and/or how to improve upon current
program offerings. Realizing who is using services and
the reasons why they may not, will also provide invaluable
Recreation Programs and
3.6.1 Survey Results Relating to