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Chapter Three

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needs and priorities assessment

This section includes an analysis of the City of Raleigh

Parks, Recreation and Cultural Resources Department’s

program and service offerings. This assessment offers a

detailed perspective of recreation programs and events

and helps to identify the strengths, weaknesses, and

opportunities for future program direction. It also assists

in identifying core programs, program gaps within the

community, and future program offerings for residents

based on community input and trends.

Program findings were based on comments from the

statistically valid Citizen Interest and Opinion Survey

results, public input process, a review of program

information, program assessment worksheets completed

by staff, and interviews and meetings with the staff. In

addition, marketing materials such as the Leisure Ledger

and the website were reviewed.

The content of this section is organized as follows:

• Household Survey Results Relating to Programs

• Current Program Assessment

As part of the Parks, Recreation and Cultural Resources

System Plan initiative, a Citizen Interest and Opinion

Survey was developed and administered by Leisure Vision.

The survey has relevancy to recreation program offerings.

Some of the highlights of the 2013 survey included:

• Ninety-five percent of households rated program

quality as excellent or good, which is excellent

performance compared to the national average of

88% based on Leisure Vision’s database of over one

million responses from across the country.

• Of the respondents, 42% were very satisfied, 31%

were somewhat satisfied, and 23% were neutral

with the customer service provided by staff at parks,

recreation and cultural resource facilities. Only 3%

of the respondents were somewhat dissatisfied or

very dissatisfied.

• Thirty percent of households registered in programs

during the last year. This is somewhat lower than

the national average of 34%. This information is

derived from the Leisure Vision database of over 600

agencies and one (1) million responses nationally.

• Of the 30% of households that participate in

programs, 64% indicated that the affordable fees

charged for programs were a primary reason.

• Thirty-two percent of households indicated they do

not use the City of Raleigh’s parks, facilities, etc. more

often because they do not know what is being offered.

• Fifty-two percent of households use the City of

Raleigh Parks, Recreation and Cultural Resources

Department for programs and services, which is

a higher percentage than other similar providers

of recreation services in Raleigh. Other providers

included Wake County Parks, State and Federal

Parks, Wake County Public Schools, youth sports

associations, private fitness clubs, and churches.

• Only 33% of respondents learn about Parks,

Recreation and Cultural Resources Department

programs and activities from the Leisure Ledger

while 56% of respondents learn about department,

programs and activities from friends and neighbors.

In the Leisure Vision database, the national average

of households’ reliance on a program guide is

approximately 53%.

• Fifty percent of respondents indicated that they

learn about parks, recreation and cultural resources

department programs and activities from the website.

• The parks, recreation and cultural resource activities

in which households participate most often include:

nature; history and museums; fitness and wellness;

and aquatics.

• Fifty-four percent of respondents indicated a need for

fitness and wellness activities, which will be explored

further during the Visioning chapter of this report.

Analyzing these results will help provide suggestions for

future programming and/or how to improve upon current

program offerings. Realizing who is using services and

the reasons why they may not, will also provide invaluable

Section 3.6

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Recreation Programs and

Services Assessment

3.6 Introduction

3.6.1 Survey Results Relating to

Recreation Programs