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Chapter Two

existing system overview

66

The rule of thumb for percentage distribution (according

to other agency benchmarks) is 60% of programs should

be in introduction and growth stages, and 40% in the

maturation and decline stages. For Raleigh, the percentage

is 58.5% introduction/growth and 41.5% maturation/

decline, which are fairly consistent with the benchmark.

Any program area in decline should be targeted for

repositioning or deletion. Mature programs should

be monitored closely in order to prevent decline in

registrations. Some agencies, in order to develop

accountability for an increased percentage of introductory

programs, establish a performance measurement

indicating new programs initiated by each staff member.

Additionally, it’s important to continuously monitor

customer expectations and requirements as a way of

determining how to reposition programs.

Currently, some of the staff complete a business plan

prior to offering a new program. However, this is not a

consistent practice that all staff follow. A recommendation

is for all staff to complete a new program business plan

prior to offering a new program.

Park and recreation systems should strive for an equitable

balance of offerings for various age segments, including:

• Youth under age five;

• Youth ages 6-12;

• Youth ages 13-18;

• Young adults 19-54;

• Older active adults 55-64; and

• Seniors 65 and above.

The percentage of program offerings in each age category

closely matches community demographics.

Table 15

shows the age segment percentages. This information

was calculated by reviewing the 2012 winter, summer, fall,

and camps program offerings listed in the Leisure Ledger

and counting the number of programs offered for each

segment. Programs and events offered for all ages, such

as family special events, were not included in the list. The

age distribution of programs is as follows:

• Youth under age five: 433

10%

• Youth ages 6-12: 740

18%

• Youth ages 13-18: 956

23%

• Young adults 19-54: 850

20%

• Older active adults 55-64: 677

16%

• Seniors 65 and above: 523

13%

Table 15

. Percentage of Programs Breakdown by Age

0

5

10

15

20

25

5 and Under 6 - 12

13 - 18

19 - 54

55 - 65 65 and Over

Age Group

Percentage of Program

Offerings for 2012

Aqua Group

2.6.4 Age Segment Analysis