City of Raleigh Brand Platform Project

Last updated Nov. 09, 2017 - 12:26 pm
New Raleigh logo

Business Objective: To develop and implement a comprehensive brand platform to help address the City's communication fragmentation, and build a visual language that balances a modern, collaborative, and forward-thinking organization with our City's culture and history.

This project is part of the City's strategic plan initiative 1.3 under Organizational Excellence.

This project is for the City of Raleigh GOVERNMENT and will include:

  • a logo,
  • typography,
  • tone,
  • and visual language.

The Brand Platform Project:

  • is NOT replacing the city seal,
  • is NOT replacing the phrase "City of Oaks,"
  • is NOT creating a tagline for the City of Raleigh,
  • is NOT a tourism brand for the City of Raleigh.

City of Raleigh Logo Reveal Presentation

Logo Reveal Presentation

City of Raleigh Brand Application Exploration

Brand Application Exploration

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