Vinyl wrap bus advertising is a large ad produced on vinyl, which is then applied to the bus exterior. Vinyl wrap advertising is not only BIG and bold, but it can be extremely creative and colorful too. Vinyl wrap bus advertising also generates the highest unprompted recall rate of any out-of-home advertising media.
View the Bus Advertising Rate Sheet for 2013 rates and policies for both exterior and interior advertising. If you would like to view the complete CAT Bus Advertising Guide, please contact the Transit Marketing Specialist.
Exterior CAT Bus Advertising
Vinyls ads come is various sizes and can be placed on different locations on the CAT bus, including the entire bus being wrapped.
The exterior ad types include the following:
- Full Bus Wrap
- Super Tail
Your ads are not only seen by the 14,000 plus passengers a day who travel by CAT bus, but also by the City of Raleigh, NC and its 400,000 residents who see CAT buses in their everyday lives.
Your ad moves in traffic and stands out above the cars around it. Your message is on both sides, the front, the back, and even on the top of the bus...greeting your customers at every turn.
CAT buses drive in, around, and through major employment areas, downtown shopping districts, suburban malls, shopping centers, housing developments, university campuses, and apartment complexes...areas where there are high population densities.
Plus, your advertising bus rotates routes, ensuring widespread exposure of your message to all areas of the city.
Bus advertising works for you Monday through Sunday, 52 weeks a year-morning, noon, and night! Now you can think BIG. If a picture is worth a thousand words, how much is exterior bus advertising worth?
To get the most "bang for your bus", bus advertising with Capital Area Transit delivers! Bus advertising is less expensive and more cost-effective than most other advertising media. Wrap up a CAT bus today and let us drive home your success.
Interior R-LINE Advertising
Interior Placards are also available for purchase on the R-LINE Downtown Circulator. Interior placard size is 11x17 landscape.
The R-LINE is a FREE ride through Downtown Raleigh. It is Downtown Raleigh's mode to connect employees, residents and visitors to retail, restaurants, entertainment venues and parking in the Central Business District (CBD).
Many national, regional, and local companies have used vinyl wrap bus advertising to promote numerous products, including:
- William Peace University
- PNC Bank
- United Healthcare
- Wells Fargo
- Habitat for Humanity of Wake County
- Meredith College