Raleigh-based Walk [Your City] helps communities promote walkability through a combination of wayfinding signage and web-based campaign management, integrating online sign creation with stakeholder participation. Thanks to a pioneering partnership between BCBSNC, the City of Raleigh, and WYC, select Raleigh neighborhoods will be receiving signage highlighting local amenities and destinations of interest. BCBSNC will generously sponsor all signs created; the WYC team will collaborate with City staff and residents to plan and install signage, with the goal of getting more feet on the street!
Walk [Your City] signs were originally designed to be simple, clear, and human-scale. Signs are color-coded to indicate which type of destination they feature: parks and open space, entertainment, civic and institutional sites, or commercial areas. The QR code on each sign can be scanned to provide walking and biking directions and a map to a given destination; the signs use minutes rather than miles as a unit of measure, to help break down perceptions of distance.
Creedmoor Road is the site of the city’s longest-ever sidewalk installation. As the partnership’s first project, we are walking those sidewalks and looking for opportunities to connect residents to schools, parks, and commercial areas, by foot or on bike.
Six Forks Road
Walk [Your City] has been integrated into the participatory planning process for the Six Forks Corridor Study. At public meetings in September 2014, residents shared the destinations they’d like to see featured in the Six Forks sign campaign.
At the suggestion of the Central CAC, Walk [Your City] will support the new South Park Heritage Trail, highlighting the history embedded in this downtown neighborhood. Residents will select, review, and approve sign placement and destinations.
About Walk [Your City]
Walk [Your City] (WYC) started as WalkRaleigh: 27 plastic directional signs installed on downtown Raleigh street corners in January 2012. Posted informally, these simple signs shared the distance on foot to nearby destinations. After seeing initial press coverage of the signs’ reception in Raleigh, other communities reached out from around the globe, wanting to replicate the project. WYC launched a Kickstarter campaign to support the creation of a simple template; in the two years since, users from over 50 countries have created their own signs. The WYC platform has now grown to include the six-step automated Sign Builder, supporting wayfinding on foot and by bicycle in four languages; and the Campaign Manager, allowing for sign organization, data collection, and social commenting.