needs and priorities assessment
National averages have been developed for numerous
strategically important parks, recreation and cultural
resource planning and management issues including:
customer satisfaction and usage of parks and programs;
methods for receiving marketing information; reasons
that prevent members of households from using parks,
recreation and cultural resource facilities more often;
priority recreation programs; and unmet needs for
facilities and activities.
Results from household responses for the City of Raleigh
were compared to national benchmarks to gain further
strategic information. Following is a summary of all
• Only results which deviate beyond the margin of
error (+/- 3.5%) are typically shown.
• The following charts are color-coded to increase
legibility and do not display the positive or negative
implications of the corresponding results. For example,
numbers in brown are below national average, which is
not necessarily positive or negative. Only results that
deviate beyond the margin of error (+/- 3.5%) are shown.
• Benchmarking data contained in this report is
protected intellectual property. Any reproduction
of the benchmarking information in this report by
persons or organizations not directly affiliated with
the City of Raleigh is not authorized without written
consent from Leisure Vision.
identifies peer comparisons for a series of
questions ranging from participation and visitation to
quality of programs and means of communication. In
general, residents of the City of Raleigh visit parks more
frequently than the national average and hold a slightly
higher view of the quality of parks, though results
are within the margin of error. Participation rates for
recreation programs is within themargin of error, however,
a slightly higher percentage of residents rate the quality
of programs good than fair when compared to national
identifies the most important and top
ranked facilities and activities for which residents have
needs. Results in green highlight facilities or activities that
are higher than the national average, while results shown
in brown highlight results lower than national averages.
identifies the level of satisfaction residents
receive from the overall Parks, Recreation and Cultural
Resources Department. Results indicate a slightly higher
‘very satisfied’ rating, with total results for ‘very satisfied,’
somewhat satisfied,’ and ‘neutral’ are within the margin of
error for this study.
Table 66. Citizen-to-Citizen Peer Comparison
Has your household visited a City/
County/Park District parks over
the past year?
How would you rate the quality of all the parks you have
Has your household participated in City/County/Park
District recreation programs during the past year?
How would you rate the quality of all the recreation
programs you have participated in?
Ways respondents learn about recreation programs and
From Friends and Neighbors
Parks and Recreation Website
Parks/Recreation Leisure Ledger
Social Media (Twitter, Facebook)
Indicates a rate or result that is higher than the national benchmark
rate or result in excess of the margin-of-error of +/- 3.4%
Indicates a rate or result that is lower than the national benchmark rate
or result in excess of the margin-of-error of +/- 3.4%
3.4.2 Citizen-to-Citizen Comparison