needs and priorities assessment
“Aspiring Young Families;” and “Young and Restless” are
younger populations, and in some cases are likely the
households that will become “Enterprising Professionals”
and “In Style” in 10 to 20 years.
Lifestyle Profile: Enterprising Professionals
At approximately 20 percent of Raleigh’s population,
the “Enterprising Professionals” merit a closer look. The
following profile is taken directly from Esri’s Tapestry
Segmentation Reference Guide.
Young, educated, single, married, working professionals,
residents of “Enterprising Professionals” neighborhoods
have a median age of 32.8 years. Forty-three percent of the
households are singles who live alone or share housing with
roommates, and 43% are married couple families. With an
annual household growth of 1.95% per year since 2000, the
households in this segment comprise approximately 2%
of total U.S. households. The diversity of the population is
similar to that of the United States. Most of the residents are
white; however, 12.4% are Asian.
Median household income for the “Enterprising
Professionals” profile is $63,837. Ninety percent of these
households earn income from wages and salaries; 39%
receive income from investments.This is an educated group:
approximately half of the population aged 25 years and
older hold a bachelor’s or graduate degree; more than three
in four have attended college. These working professionals
are employed in various jobs, especially in management,
finance, computer, sales, and office/administrative support.
“Enterprising Professionals” residents move frequently
to find growth opportunities and better jobs, especially
in cities such as Chicago, Atlanta, and Seattle. Forty-six
percent of the households are located in the South, 29%
are in the West, and 20% are in the Midwest. They prefer to
own instead of rent in newer neighborhoods of townhouses
or apartments. For those who rent, the average gross rent is
36% higher than the U.S. average.
They are young and mobile with growing consumer clout.
Those who rent hold renter’s insurance policies. They rely
on cell phones and email to stay in touch. They go online
to download videos and music, track their investments,
and shop for items, including personal computers and
software. They own laptops, video game systems, and
digital camcorders. They love to travel abroad and often
in the United States. They play video games, visit theme
parks, jog, and swim. They read computer, science, and
technology magazines and listen to alternative, public-all-
talk, and sports radio. They eat out at higher-end chain
restaurants. They shop for groceries at stores such as
Harris Teeter and Whole Foods.
Five-Mile Buffer Analysis:
The City of Raleigh is a growing municipality, primarily
in terms of population and less so inland. By analyzing a
City’s ETJ with a five-mile buffer, the analysis can capture
an area of adjoining jurisdictions that influence fringe
areas of the city. In many ways, this buffer is an indication
of the populations Raleigh is currently serving and will
likely continue to serve in the future for some services.
contains the top 10 most common lifestyle
profiles in the five-mile buffer.
Most Common Lifestyle Segments in the Five-
Mile Buffer (
Source: Esri; Date: April, 2013)
% of pop.
% of pop.
L2. Enterprising Professionals
L9. Up and Coming Families
L7. Aspiring Young Families
L1. Suburban Splendor
L4. Young and Restless
L6. College Towns
L12. Midland Crowd