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Chapter Three


needs and priorities assessment

A robust measurement system generally includes a more

comprehensive set of measures, including:

• Program capacity rate (ratio of total maximum

enrollments for number of spots filled);

• Number of programs per age segment;

• Customer satisfaction toward the registration system;

• Facility utilization rate;

• Program success rate (or cancellation rate);

• Cost recovery rates by core program area;

• Number of new programs offered annually;

• Household percentage of program participation;

• Percent of programs in introduction and growth stage;

• Market penetration by age group; and

• Customer retention, repurchase intent, and referral.

Currently, programs are developed through professional

creativity, program evaluation results, surveys, the ability

of staff to respond to resident requests for programs, and

trend review. A recommendation would be to formulize

a process using a Core Program Assessment as noted

earlier in the assessment, which ensures the alignment

of programs to future resident needs and the financial

viability of programs. The following information outlines

program areas for continued emphasis and expansion.

Fitness and Wellness:

Generally across the United States,

the greatest recreation program needs are for fitness and

wellness. This holds true for the City of Raleigh as well.

It will be important for the Parks, Recreation and Cultural

ResourcesDepartment to continue to focus onprogramming

for this area by focusing on the quality of current successful

programs and the creation of new programs based on

feedback. In addition to adult fitness and wellness, there

are efforts nationally to get youth more physically fit. This is

another area for potential growth, as well as strengthening

relationships and partnership opportunities with the local

school districts or medical institutions.

Nature Programs:

According to the Citizen Interest and

Opinion Survey, nature-related programs were the third

highest in interest, which is a significant. Furthermore,

when households were asked about their level of unmet

need, 31% of households expressed a level of unmet need.

(Unmet need is defined as needs being met by 50% or less).

Additionally, 48% of households expressed a need for

nature programs. This program area is growing nationally

and regionally. The City of Raleigh has recognized this

need and offers numerous programs in this area. Each

season of the Leisure Ledger offers four pages of nature

programs and already includes partnerships with Wake

County and North Carolina State parks.

Adult Programming (including active adults working

and retired):

According to the Citizen Interest and

Opinion Survey sent to households throughout Raleigh,

78% of the 55-64 age group does not currently utilize

Raleigh Parks, Recreation and Cultural Resource Services.

Many agencies have difficulty expanding their adult

programming base. A possible solution may be to create

an adult “citizens’ advisory committee” that assists the

Department with program ideas and helps to develop a

direct connection with its users.

Trends and applications in lifestyle programming for

active adults include several areas of interest. Findings

are categorized in six dimensions of human wellness that

teach and influence optimal health, well-being and quality

of life. These program areas include: 1) Physical; 2) Social;

3) Intellectual/Creative; 4) Emotional; 5) Vocational; and

6) Environmental. Active adults are vitally interested in

the social program area, which can include walking and

Canoeing Program

3.6.3 Future Programs