needs and priorities assessment
The System Plan team conducted a Citizen Opinion and
Interest Survey on behalf of the City of Raleigh during
February, 2013. The purpose of the survey was to establish
needs and priorities for the future development of parks,
recreation facilities/ programs and services and greenways
within the community. The survey was designed to obtain
statistically valid results from households throughout the
City of Raleigh and was administered by a combination of
mail, telephone and website.
The survey was developed in cooperation with department
staff, first through a workshop on October 22, 2012, and
then through a series of draft survey instruments. A final
survey was approved by the department in early January,
2013. The final survey was seven print pages in length and
contained 22 questions. A target sample size of 800 was
set for mail, telephone and website responses. Questions
focused on parks, park and recreation facilities, needs
and priorities, satisfaction, communications and simple
demographics, which were used to validate the survey to
the demographics of the City of Raleigh.
Approximately 4,000 printed surveys were mailed to
randomly selected households throughout the City.
Respondents were provided three means to complete the
survey; by mail, by phone (in either English or Spanish);
and through a website. An automatic voice message was
sent to each house that had been mailed a printed survey.
Three weeks after the mailing of surveys, follow-up phone
calls were made to households. Households that indicated
they had not returned a completed survey were provided
an option to complete one by phone. The survey was
completed by 802 respondents and has a level of confidence
of 95%, which means results could be replicated 95 times
out of 100. In addition, the survey has a margin of error
of +/-3.4%. A detailed copy of the questionnaire and full
survey results can be found in the appendices.
The Citizen Opinion and Interest Survey had a sample
size of 802 respondents and was designed to match the
demographic characteristics of the City of Raleigh. In
order to validate the survey, a series of basic demographic
questions were asked at the end of the survey. The
following are select results of these basic questions:
Note: responses are presented in this section as one-way
analysis; they have not been cross-tabluated to discern patterns.
The race/ethnicity of respondents closely resembles the
2010 US Census results identified in
of this report
on page 28. One variation is the number of respondents
that selected ‘White/Caucasian,’ which is slightly higher
than the US Census data from 2010. This may be due to the
fact that the survey had a separate question for ancestry
(Latino, Hispanic or Spanish, which 9% selected) and that
3% of respondents did not provide an answer.
Race/ Ethnicity by percentage of respondents.
Citizen Opinion and
3.3.1 Survey Respondents
Which of the following best describes your race?
20% 40% 60% 80%
African American/ Black
Asian/ Pacific Islander
American Indian/ Alaska Native