City of Raleigh, Public Utilities Department: Strategic Plan
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How we will communicate change?
This document is an initial effort to begin the task of communicating our Strategic Plan, our
Goals, Objectives and Action Items. It will be given to the Director, Assistant Directors,
Superintendents, Assistant Superintendents (the Senior Management Team) and change
agents identified by that group throughout the organization to use as a template to develop
additional information and as script for further communication with all Departmental staff and
external stakeholders. Other forms of communication include, but are not limited to:
Monthly updates
Employee Focus Groups
Marlin Communication System
A Career Builder Program
An Employee Video Production Team
Your Utility Show” employee video
Mini-documentary Programs
Public Utilities Global Speakers Bureau
Other Communication Elements as suggested by staff and stakeholders