Raleigh Parks, Recreation and Cultural Resources Receives 2017 Savvy Award for Your Parks. Your Stories. Campaign
The City-County Communications & Marketing Association (3CMA) announced the 2017 winners of its national Savvy Awards Competition during a ceremony at the Hyatt Regency Orange County, CA on Thursday, Sept. 7. The Savvy Awards, held in conjunction with 3CMA’s Annual Conference, recognize outstanding local government achievements in communications, public-sector marketing and citizen-government relationships. The Savvies salute skilled and effective city, county, agency or district professionals who have creatively planned and carried out successful innovations in communications and marketing. Raleigh Parks, Recreation and Cultural Resources Marketing Communications team received the 2017 Savvy Award for the Best Campaign use of Social Media Tools for the Your Parks. Your Stories. campaign. This campaign used personal stories, to make the impact of Raleigh parks come to life! The department achieved a social media reach of over 191,000 using a variety of campaign elements. The greatest measure of success is a community that feels ownership of their park system and understands that their experiences are what make Raleigh Parks so special.